Department of Visual Communication Design trains designers to address the communication needs of both industry and society. The program emphasizes critical thinking, design, planning, and execution to develop visual solutions for the complex challenges of modern culture. Students learn to create strategies and solutions that integrate method, prototyping, aesthetics, human factors, technology, materials, presentations, and target audiences into cohesive and impactful designs.
Our faculty prioritize design intentions over production processes, fostering innovative visual ideas that inform, comment, or persuade the target audience. These ideas are applied across various mediums and contexts.
The Visual Communication Design program focuses on meeting the needs of businesses, institutions, and the urban service sector through visual communication. It is a rigorous program emphasizing visual problem-solving, organizational skills, and information theory. The undergraduate curriculum includes courses on typography, information design, design systems, exhibition and presentation design, publication design, new media, and all stages of visual methods and processes.
Graduates are awarded a bachelor's degree in Visual Communication Design and are prepared to pursue careers in graphic design studios, publishing houses, newspapers, magazines, television broadcasting, video production, advertising agencies, and public service institutions.