Ability to establish and conceive the basic concepts, principles and the history of communication and visual communication design and relate to other disciplines.

Understanding of the design culture, ethics, and the rights and responsibilities of designers.

Understanding of the diversity, aesthetic sensitivity and the visual language of art and design and to reflect it into design.

Ability to analyze with interrogation and critical thinking and to reflect it into design, and to find appropriate solutions to design problems.

Ability to recognize the design techniques and technology and to identify their differences, applications and methods.

Ability to understand and practice the design process, its steps, and production techniques.

Ability to refresh knowledge on design process and design information in accordance with the modern requirements and technological developments.

Ability to utilize various artistic and industrial production techniques.

Appreciation of the national and universal values​​ and ability to expand design concepts from national level to universal level.

Awareness for the protection of nature and the environment as well as eco-design.

Ability to prepare social responsibility projects in order to raise design awareness.